In the 1940s, a young man who had just graduated from high school came to work as a salesman at a machine tool company in Michigan, USA. His colleagues thought this "youngster" was too young and would definitely not achieve anything, believing he would be fired within two months. Zhongshan Haoke Chemical Technology Co., Ltd. / Industrial Cleaning Agent / Cleaner http://www.gdhok.com/

The young man's performance was indeed very poor. Although he worked long hours every day, after two full months, he had only sold 5 machine tools and had not even completed the basic tasks. The manager warned him that if he could not sell 8 machine tools next month, he would be fired. The young man, however, confidently smiled and said, "Please believe me, I can sell at least 20 next month!" Zhongshan Haoke Chemical Technology Co., Ltd. / Industrial Cleaning Agent / Cleaner http://www.gdhok.com/

"20? On what basis?" His colleagues secretly mocked the young man as a big talker, and the manager did not take it seriously either, just thinking to give him another chance to try.

The young man continued to work hard every day. A few days later, while the manager was out on business, he accidentally saw the young man walking out of a client's factory. The manager was puzzled; he remembered this factory as they had just bought a machine tool from the young man last month. He curiously called out to the young man to ask what he was doing there. Zhongshan Haoke Chemical Technology Co., Ltd. / Industrial Cleaning Agent / Cleaner http://www.gdhok.com/

"I am making sales!" the young man told the manager, saying he was going to another factory, and then he ran ahead. The manager remembered that the other factory was also a client of the young man, having bought two machine tools just half a month ago. The manager wanted to remind him not to keep going back to clients he had already closed deals with, but the young man had already run far away. After returning to the company, the manager mentioned what he had seen that day, which made all the colleagues laugh: "This kid definitely won’t have a chance to stay in the company next month!" Zhongshan Haoke Chemical Technology Co., Ltd. / Industrial Cleaning Agent / Cleaner http://www.gdhok.com/

However, no one expected that on that day, the young man actually brought back a "big order" for 5 machine tools. Even more astonishing to his colleagues was that over the month, he had sold 47 machine tools, ranking first in the company. By this time, everyone, including the manager, was puzzled and asked him how he managed to achieve all this. Before answering, the young man first asked, "Where do you think real sales happen in the process?" Zhongshan Haoke Chemical Technology Co., Ltd. / Industrial Cleaning Agent / Cleaner http://www.gdhok.com/

"Isn’t that obvious? Of course, it’s before the deal is closed! As long as you do well before the deal, the sale can be completed!" the colleagues answered without hesitation. They thought the young man was too naive to even ask such a simple question. Zhongshan Haoke Chemical Technology Co., Ltd. / Industrial Cleaning Agent / Cleaner http://www.gdhok.com/

But the young man shook his head and said, "You are wrong. The real sales happen after the deal is closed! Selling is a continuous process; closing a deal is both the end of this sales activity and the beginning of the next one. Therefore, I continue to care for my clients after the deal, rather than leaving them behind. During this month, I constantly provided various services and maintained relationships with my clients. They have a better impression of me and increasingly recognize our products, and they actively recommend my products to their friends. In this way, I not only retained old clients but also attracted more new clients, and my sales volume increased day by day!" Zhongshan Haoke Chemical Technology Co., Ltd. / Industrial Cleaning Agent / Cleaner http://www.gdhok.com/

After hearing this, everyone finally understood. Later, the young man went to work as a salesman at a car company. Under the philosophy that "real sales happen after the deal is closed," he would find various reasons each month to send greeting cards to his clients: congratulating them on the New Year in January, commemorating Washington's birthday in February, celebrating St. Patrick's Day in March, and so on. While sending the cards, he would also write down his phone number, reminding clients to contact him immediately if they encountered any problems... In this way, everyone who bought a car from him would receive a card from him every month, and his name was deeply imprinted in the hearts of the clients. When they needed a car in the future or when their friends wanted to buy a car, they were all willing to contact this most memorable salesman again. Zhongshan Haoke Chemical Technology Co., Ltd. / Industrial Cleaning Agent / Cleaner http://www.gdhok.com/

This young man is Joe Girard, later recognized by the Guinness World Records as the "most successful salesman in the world." He set a record of selling an average of 6 cars a day for 12 consecutive years, a record that has yet to be broken. Girard wrote numerous sales classics throughout his life, and in each book, he emphasized this point: "Real sales happen after the deal is closed—only by remembering the customers after the deal will they not forget us, and bigger business will begin from there!" Zhongshan Haoke Chemical Technology Co., Ltd. / Industrial Cleaning Agent / Cleaner http://www.gdhok.com/